WHY SLOW SALES DIDN'T KILL THE MERCEDES SL

© Mercedes-AMG Despite a 90 percent drop in volume, Mercedes is rolling out a new SL. Here's why. Mercedes has just unveiled an all-new SL roadster. But the seventh generation of this icon—the longest-running nameplate from the longest-running automaker—enters a shifting marketplace. As recently as the early 2000s, Mercedes regularly sold around 13,000 SLs annually. Last year, just 1...

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